
Case Study
African Union
Institutional Design for Continental Governance Communication
Case Study
Institutional Design for Continental Governance Communication
African Union is based in Addis Ababa, Ethiopia and operates in the Governance & Development space.
Keemsy delivered institutional-grade campaign and document design that met the African Union's high communication standards across official publications and event materials.
Client overview
Continental governance and development body promoting unity, development, and good governance across 55 African member states.
Challenge
The African Union required ongoing and ad hoc design assets that met high institutional standards and maintained the expected continental governance tone.
Solution / process highlights
- Document Design
- Poster & Campaign Design
Real impact
Institutional-grade design
Official campaign assets
Large-format print readiness
Continental reach


Final outcomes & visuals
- African Women’s Day commemorative poster
- PAWO-related campaign assets
- UNSCR 1325 anniversary event materials
